Erin Kraker stops by to talk about email marketing and some best practices that will impact SEM (search engine marketing), ROI (return on investment), and help hit your companies goals or KPIs (key performance indicators) You can check out her blog post <a href='http://www.mlivemediagroup.com/blog/'>HERE</a>. Find her in the social space: 
<br>
<a href='EKraker@mlive.com'>email</a>
<a href='https://www.facebook.com/erin.jane.750?fref=ts'>facebook</a>
<a href='https://www.instagram.com/erinjkraker/'>instagram </a>

Ep 167: Making Lemonade out of lemons with the Music Industry

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.