Kate and Kristin speak with Nicola Lamb her debut cookbook, Sift, and writing the book you want to read. Nicola talks about her passion for baking, learning and teaching before diving into the book creation process. She shares the lengthy proposal writing process, working from her Substack and a post-it wall, the importance of trusting your team and the resources she used while writing. She also speaks on the differences in releasing a book in the US versus the UK, some insights into the Americanization of the project and some astute advice for enjoying the everyday process.