![89: Insights From Cookbook Editor Sarah Kwak of Harvest [re-release]](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL2ltYWdlLnNpbXBsZWNhc3RjZG4uY29tL2ltYWdlcy9hYzAyMTNkOC03YjY0LTQ3NmQtYWFkZi0zZjg4M2QzYzUzOGEvZGIzMjI4ZTgtOWQyNi00YTFlLTk5NWUtODRlYjY1OGVlNjg4LzMwMDB4MzAwMC9ldmNiMjItMDAxLXJlZC1ibG9jay1sb2dvLTMwMDB4MzAwMC5qcGc_YWlkPXJzc19mZWVkIiwiZmFsbGJhY2siOiJodHRwczovL2lzMS1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTE2L3Y0LzlhLzJkLzY5LzlhMmQ2OTYwLTVjOWItODlkYi0xMmI3LTRmZTY1OGQ4NTJmMS9temFfNzg2NDQ2NTc2NzY1NzAwMTI0OC5qcGcvNjAweDYwMGJiLmpwZyJ9.T0fUM7yiHZvlEwAE7TvriyfV5pUXg276vkWGsgAZGPw.jpg?width=200&height=200)
Molly and Kristin speak with Sarah Kwak, a senior editor at Harvest an imprint of Harper Collins, to find out what the editing process is like. Sarah shares how she ended up at her current role, the focus Harvest has for cookbooks and what authors should keep mind regarding their proposal assembly before submission. She discusses her thoughts on comp titles, overcoming past book sales, multifaceted ways to grow a platform and what compels her to spend over two years working on a specific project. Finally, she talks about trends in the food world, the changes in the economy of publishing and her advice along with the books she is excited to release this year. [Originally aired 5/8/2024]
Aug 12
35 min
![75: Food Trends: Do They Matter When You Write a Cookbook? [re-release]](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL2ltYWdlLnNpbXBsZWNhc3RjZG4uY29tL2ltYWdlcy9hYzAyMTNkOC03YjY0LTQ3NmQtYWFkZi0zZjg4M2QzYzUzOGEvZGIzMjI4ZTgtOWQyNi00YTFlLTk5NWUtODRlYjY1OGVlNjg4LzMwMDB4MzAwMC9ldmNiMjItMDAxLXJlZC1ibG9jay1sb2dvLTMwMDB4MzAwMC5qcGc_YWlkPXJzc19mZWVkIiwiZmFsbGJhY2siOiJodHRwczovL2lzMS1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTE2L3Y0LzlhLzJkLzY5LzlhMmQ2OTYwLTVjOWItODlkYi0xMmI3LTRmZTY1OGQ4NTJmMS9temFfNzg2NDQ2NTc2NzY1NzAwMTI0OC5qcGcvNjAweDYwMGJiLmpwZyJ9.T0fUM7yiHZvlEwAE7TvriyfV5pUXg276vkWGsgAZGPw.jpg?width=200&height=200)
In our last episode of 2023, Kate, Kristin and Molly discuss food trends and how they apply to the cookbook world. Whether it's butter boards, nacho tables, "girl dinner" or baked potato bars these stunt foods can loom large yet die quickly in the public consciousness. They discuss ideas on identifying trends, how to capitalize on them and the importance of keeping a variety of demographics in mind when working on "trendy" topics. Finally, we list some things we're looking forward to in 2024. [Originally aired 12/27/2023]
Aug 5
38 min

The whole team, Kate, Kristin, Molly and Andrea, recap a few of their favorite episodes from this past season and answer listener questions. They chat about their mixed feelings for copy editors, the discussions they had about a recent Instagram story about recipe writing rigor and call out what they learned from a few recent interviews. The hosts then open up the mail bag and give their answers on recipe adaption and attribution, the idea of 'picking brains', including previously published dishes in a book and share how they add some flourish to their own book signings. Before signing off they shout-out an upcoming virtual event and share a note about what listeners can expect during our summer hiatus. See you in September for Season 10!
Jul 29
42 min

Molly and Kate speak with Sarah Becan about her illustrator origin story. She explains her early love for sequential storytelling, the book that inspired her to create her own work and what drew her to food as a topic. She shares her love for the medium, how she got into the cookbook sphere by first partnering with a local restaurant and why she eventually decided to work solo. An avid lover and participant in the comic community, Sarah takes us step by step through her creative process; selecting the right recipes to illustrate and all of the considerations involved, the decision to drawing digitally or by hand along with all of the specs, editing, timeline, tools and workflow that happen behind the scenes. She discusses the pros and cons of writing solo or with a partner, why she developed her own typeface and leaves us with some advice for aspiring illustrators and comic artists.
Jul 22
53 min

Molly and Kate go behind the scenes of a partnership publishing house as they speak about the Cookbook Collective with its founder, Angela Engel, and its editorial director, Amy Treadwell. Angela shares a bit of her background and her impetus for creating a more collaborative publishing model before walking us through some industry terms as she banishes stigma and describes the differences in her approach. Amy tells us how she got involved with the collective, what she tackles on the editorial side and how this changes her working relationship with authors. They both speak about the partnership and custom avenues, how they differ from traditional publishing and give us a broad overview of the process of expenses, distribution, submissions, acquisitions, design and drive before leaving us with a thought on the special, unique story that a physical cookbook can communicate.
Jul 15
47 min

Kate and Molly speak with author Alana Kysar and her editor Kelly Snowden about their professional relationship after working on two cookbooks together. Alana shares why she initially didn't think she had a second book in her and what she hopes this new vegetable focused book adds to the Hawaiian food conversation. Kelly talks about first connecting with Alana's proposal, the elements she brought to the project and the timeline of the process. Both of them discuss the lessons learned from book one and how they helped in the sequel's creation, how they worked together and some best practices for a strong, continuing working relationship. Alana talks about the recipe selection and testing, the design and structural decisions and the approachability of her photography while Kelly explains her thoughts on option clauses, comp titles and what she sees as her mission while working on a book.
Jul 8
47 min

Kristin and Molly speak with writer Ella Quittner about her new book, Obsessed with the Best, and the work and intent behind it. They get right into the nitty gritty details of the book; its origins, proposal, the research and testing involved and its unorthodox release date and promotional experience. Ella talks about blending personal stories and journalistic research, the vast testing process and how it was organized and a peek at her cookbook collection and its own organization. She takes listeners through the photography and design choices, the editing and formatting decisions and finally leaves us with how the experience of commodifying herself has led her to a more thoughtful, intentional approach to future projects.
Jul 1
44 min

Molly and Kristin invite our very first copy editor to the show, Melissa Haskin. Melissa talks about getting started in the editing profession, her love of food writing and how her experience working with magazines like Cooking Light informs her work now. The hosts share some of their personal experiences and thoughts about copy editing and Melissa shares her own process and approach— the tiny details she looks for, the red flags she knows to avoid and the programs she uses to work. She discusses what it takes to be a good editor, what she's learned running her own freelance business and the projects she does, and does not, take on. Finally she tells us her favorite parts of the job and what led her to create an entire course on recipe editing.
Jun 24
42 min

Molly and Kate speak with Tanya Bush, the author of Will This Make You Happy, about her cookbook/memoir mashup and how the pandemic contributed to her decision to marry a personal story and a technical text. Tanya shares some the life experiences behind the book, her impetus to create and the themes she wanted to explore as well as the process of getting an agent, earning an MFA and how the project shifted since its origins. We get into her thoughts on why she wanted to write this particular blend of genres, how the recipes, the book's design and her real life experiences fit in and how important critical distance and play are to her voice. Finally she hits on her hopes for the work, the audio version and potential adaptations and a few thoughts on her print magazine, Cake Zine.
Jun 17
46 min

Kristin speaks with hosts Molly, Andrea and Kate about blurbs; the good, the bad and the questionable. The hosts define the term and share their first blurbing experiences before chatting about the purpose and goal behind these endorsements. They talk about a blurb's swaying power, what makes a good one, how to know if it is trustworthy and the etiquette and process of soliciting, editing and including them in the finished product. They each discuss their experiences on both sides of the request, their thoughts on how a blurb affects sales and the role they see the author, editor and PR team playing before getting into some of the practical procedures and personal relationships involved when creating a list of hopeful 'blurbists'.
Jun 10
46 min
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