Molly and Andrea speak with Substack's number one food and drink writer, Caroline Chambers, about her experience building a successful following that led to the release of her new cookbook, What to Cook When You Don't Feel Like Cooking. Caroline shares how the pandemic spurred her shift from freelance recipe developer to newsletter writer in spite of past rejections of her cookbook proposal. She talks about her ethos, writing voice, building an audience, why she prioritizes instruction and how she balances realism and professionalism within the newsletter along with the most important piece of advice she has for aspiring platform builders.