Francesco Perticarari is raising London’s first-ever VC fund dedicated to Deep Tech. He’s telling Dan and Nana about how startups can impress his investors and win big funds.

In today's episode, Dan, our Head of Product and Marketing, talks about the difference between building first and talking to customers first based on his experience of launching products.

We’re delighted to welcome Perdie and Margaret Anne onto the show to hear about their exciting new project, Spice Startups. They’re taking all their knowledge gathered from building one of London’s best-loved co-working spaces and creating an accelerator program for the post-pandemic ecosystem. That means going hybrid, with off and online services. Sounds interesting... Let’s find out more. Feel free to get in touch with Nana on Linkedin, Dan on Twitter or visit www.tectoniclondon.com for more info on how we help startups understand their customers in these unpredictable times.

Amandine Flachs has been wanting to startup with her CTO for years but they were waiting for the right moment. It turns out that lockdown was that moment. With a few commitments on hold, Amandine saw an opportunity at the cross-section of gaming and AI, and thought “the time is now”. Amandine has started up in “Stealth” mode (i.e. no brand name and social media). It's an underrated way to do it as it takes the pressure off and provides the opportunity to experiment without fear. Let's find out more. Feel free to get in touch with Nana on Linkedin, Dan on Twitter or visit www.tectoniclondon.com for more info on how we help startups understand their customers in these unpredictable times.

Luxury brands seem to be just there, don’t they?  It’s as if Chanel and Louis Vitton have always been leading the way in perfumes and handbags.  But they haven’t.  Luxury brands are carefully crafted over years and years, suffering peaks and troughs and having to earn their status. Much like any business or startup.  That’s why we’re talking to Thais Montjean, luxury brand expert, to find out how she helps build global brands and how any of her methods are transferable to the startup world. Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

This week we're talking to Anya Combs all the way from Kickstarter in NYC. Anya is Head of Games Outreach and therefore probably has one of the coolest jobs imaginable. She helps people with ingenious gaming ideas design Kickstarter campaigns to get them the funds they need. So if you’ve got a creative side project and want to know about how to hatch a successful Kickstarter, this is the podcast for you. Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

2020 has taught us many things but something that really stands out is the importance of building healthy online communities. That’s why we’re super excited to welcome Melanie Aronson, founder of Panion, the most purposeful social media platform out there. Melanie’s vision to depart from the instant gratification of Instagram the vitriol of twitter and develop a platform that is all about building meaningful connections and communities through shared interests. Panion already has 140,000 users, €350k investment and a leader who wants to grow online communities built around empathy and respect. So please definitely checkout Panion at App or Play Store and feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

In today's episode, Joshua and Dan discuss the concept of 'Competitive Alternatives', positioning and which competitors you should be considering.   As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon. You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .

Do you make decisions with your mind or your heart? Yeah, it's not a question we had considered either, but our chat with Martha Cuffy from Wellness Architects had both Nana and I looking inwards. Martha helps people embrace their mission and purpose, and connect with who they really are. Now more than ever, I think we all need some of that. If you want to experience a more relaxed you then why not try out these exercises she made: Chill Pills...: 2 min breath practice (https://youtu.be/LSb0BpxBXRA)   Martha's Meltdown: 9 min relaxation practice (https://youtu.be/Mo5B-npdwyw) Feel free to get in touch with Nana on Linkedin (https://www.linkedin.com/in/nana-parry/) , Dan on Twitter (https://twitter.com/yodanparry) or visit www.tectoniclondon.com (http://www.tectoniclondon.com/) for more info on how we help startups understand their customers in these unpredictable times.

Dan and Joshua talk about the difference between how you see your target customer's problems, and how they see them. As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon. You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .