In this podcast Karyn Strybos, the Marketing Manager at Everlytic, unpacks some of the trends in communication post the pandemic and explains the importance of adopting these communication strategies for competitive advantage.

Guest: Warrick Kernes (The Insaka eCommerce Academy) With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign.

Musa Kalenga gives his top tips on creating content that converts. Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts.

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors? Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content.

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht. Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources.

Why do we need to bring marketing back to email marketing and how do we go about this? Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences.

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”. Kath Pay explores how to move past this to elevate your email campaigns.

10 Things You Can Do Now We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers. Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth.

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law. It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply. What does it mean for the marketing industry? What are some of the key take-outs? What can marketers start doing today to ensure they are on track for 1 July 2021? To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List.