The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal. Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your ...

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal. Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY an...

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal. Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY an...

This week, John and Adam sit down with Daniel Williams, founder of WIT and The Fifth. Dan shares his journey through CrossFit and how it shaped not only his training philosophy, but his entrepreneurial path. From spotting a gap in the market to building WIT into the leading functional fitness apparel retailer, we discuss the standout moments along the way, the key lessons learned, and the new direction WIT is taking as it evolves. We explore how the fitness and apparel landscape has shifted o...

The Progm at https://www.instagram.com/theprogrm/ Please share feedback and questions to: [email protected] Video version: https://www.youtube.com/@TheProgrmAcademy/streams Come and join us live Mondays at 6pm GMT 7PM CET on the above link. We have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal. Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and ma...

This week, John and Adam sit down with Alex Dunne from Concept2. Alex walks us through the history of Concept2, from its roots in innovative rowing oars to becoming a global gold standard in training machines found in gyms, boxes, and training centres worldwide. We explore Concept2’s ethos around product design, what inspires their approach to innovation, and how a relentless focus on performance and durability led to the development of the RowErg, BikeErg, and StrengthErg. The conversation d...

This week, John and Adam react to the confirmation of the Rogue Invitational location and discuss what it means for athletes, fans, and why Nando’s might need to stock up on chicken. They break down why the location matters and how it could influence preparation, logistics, and travel for those aiming to compete. They also unpack the latest Mayhem Classic invites, looking at which athletes accepted, who declined, and what those decisions might reveal about individual season strategies. Finall...

This week, John and Adam break down the Open registration numbers so far and share their predictions on where final sign-ups might land as the deadline approaches. They discuss what the early data tells us about participation trends and how it compares to previous seasons. They also dig into the newly confirmed Semi Finals and WFP calendar, looking at how the schedule shapes the competitive year ahead and what it means for athletes at different stages of the pathway. They touch on the newly a...

This week, John and Adam share their thoughts and predictions for 2026, starting with the Open, its popularity and how this year might shape up compared to previous seasons. They talk through the merging of athlete camps and the growing shift away from Europe, and what that could mean for the competitive landscape. They also discuss how they see the competitive season playing out, touch on the possibility of CrossFit being sold this year, and wrap up with a conversation around The Progrm prog...

This week, John and Adam sit down with Matias, CEO and founder of Velites, one of the most recognisable brands in functional fitness. Matias shares the origin of Velites, the mindset behind the brand’s “Made Not Born” philosophy, and what it really takes to build products in the functional fitness space. We dive into the evolution of Velites — from building jump ropes for friends at his local box to becoming the brand it is today, including sponsoring the CrossFit Games in 2025. Matias also g...