Welcome back to the Eric Talks Marketing podcast! This week, I thought I’d give my response to a quick question that comes up all the time from realtors looking to win on social media: “How can I add value for potential clients through my social media posts?”Though I kept my answer pretty simple this time 😅, this topic is something I’m very passionate about, so let me know in the comments if this helps and I’ll see ya next week!►► T I M E S T A M P S:(0:00) Intro(0:49) How Do You Add Value on Social Media?(4:03) My Tactical Recommendation for Success(6:15) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Welcome to the second installment of my Strategy in Action series!This week, we’re talking about post production and my thoughts on what makes an effective strategy for repurposing your brand’s content.We’re still working out the kinks, but hopefully this gives you some inspiration to get started yourself!Let me know your thoughts in the comments and don’t be afraid to reach out if you need more advice! 😁💡💡STRATEGY IN ACTIONAbout SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.Find “Chamblee By Eric” at the links below!► Instagram: TBD► YouTube: TBD► TikTok: TBD►► T I M E S T A M P S:(0:00) Intro(1:04) Navigating the Post Production Process(3:10) Key Takeaways From the First Filming Session(6:53) Considerations for Hiring a Video Editor(10:24) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Today, we’re talking about the three steps for success on any social media platform: 1) Identity, 2) Discovery, and 3) Doubling Down.What this involves is first identifying your brand and target audience, then discovering how to make the best content possible for that audience through trial and error, and finally doubling down on what works to keep producing what your audience wants to see.I believe this framework is very powerful, so I hope it helps you on your journey in social media marketing! Also, if you’d like to see this all put into practice, stay tuned for more updates to my Strategy In Action series coming next week!  ►► T I M E S T A M P S:(0:00) Intro(1:37) Step One: Identity (4:23) Categories for Identifying Your Brand(12:48) Step Two: Discovery(16:12) Step Three: Doubling Down(19:50) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Today’s episode was made after my second little hiatus 😅, but in this one, I’m talking about a big problem I see with most realtors’ listing posts: they’re inadvertently competing with database websites like Zillow, Redfin, Trulia, etc. in trying to draw attention to their properties.The obvious issue here is 1) These websites have a huge advantage over small realtors trying to grow on social media, and 2) Making generic posts about the specs of your properties does little to compel people to follow you, and can, in fact, push people away if they think you’re spamming their feed.To solve this, you need to share the experience of what it’s REALLY like to live in the neighborhood where your properties are, so join me here for all the tips!I hope this helps and that you enjoy!►► T I M E S T A M P S:(0:00) Intro(1:01) The Problem with Most Listing Posts (3:31) Better Ways to Post Listings (6:42) Why You Should Talk About the Neighborhood(8:42) Why Your Listing Clients Will Love You (10:08) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

[Note from Kendra: I apologize in advance for how loud my mouse was! I had no idea it was being picked up on the mic like that! 😫]On today’s episode, my podcast manager, Kendra, joins me as I answer some of the most frequently asked questions from real estate agents about social media marketing!Though this episode follows a bit of a different format from usual, it was still a lot of fun!Let us know if we answered any of the questions you’ve had on your mind and whether you’d like to see another video like this in the future! Feel free to submit more questions below! ►► T I M E S T A M P S:(0:00) Intro(1:50) The Main Pain Points of Real Estate Marketing(4:32) Is Social Media a Good Time Investment?(6:40) Examples of Success as a Result of Digital Marketing(10:50) Where to Find Marketing Platforms(13:06) Can You Be an Effective Realtor Without Social Media?(15:20) Free Digital Marketing Tools for Real Estate(18:31) Being Taught Social Media Marketing vs. Having It Managed for You(20:52) Eric’s Preferred Platform(s) for Promoting Real Estate(24:02) The “Hot Trends” of Real Estate Marketing(26:12) Eric’s Ideal Social Media Strategy for a Real Estate Brand(28:35) Outro►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :Social Media Today’s Website Sign-Up: https://www.socialmediatoday.com/signup/ ►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Taking a step back from the Strategy in Action series, this week we’re starting off with another ETM episode about YouTube!A lot of realtors struggle to get views on their videos and it tends to stem from either focusing too much on the wrong elements or not focusing enough on the RIGHT elements to move the needle forward on viewership.Moral of the story: don’t worry about the production value of your videos so much as the value of the content itself!On that note, I hope YOU get value from the points I made today! Let me know how it goes if you follow the to-do idea!►► T I M E S T A M P S:(0:00) Intro(0:48) Factors That DON’T Affect Views(1:25) Factors That DO Affect Views(3:54) Content Planning with VidIQ and TubeBuddy(6:12) Practical To-Do for Starting YouTube(9:02) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Welcome to the new Strategy in Action series’ first official episode!Today, we’re talking about how to plan your real estate content while leveraging YouTube, Instagram, and TikTok as platforms to produce your long-form and micro content.Then, we’re going to dive into my personal strategy for what your first day of shooting videos might look like.The goal here is to learn as we go and develop more of the strategy pushing forward, so I hope you enjoy and are as excited about the upcoming journey as I am!💡💡STRATEGY IN ACTIONAbout SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.Find “Chamblee By Eric” at the links below!► Instagram: TBD► YouTube: TBD► TikTok: TBD►► T I M E S T A M P S:(0:00) Intro(1:03) Content Planning: Using Analytics and Common Sense(5:48) How to Framework Your Content(10:26) The First Shoot Day(13:50) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

Today’s podcast introduces a new series that I’m very excited about: Strategy in Action!This series and my upcoming project, Chamblee by Eric, will involve me practicing what I preach while bringing you all along for the journey!My hope is for this to become a real life example for what a powerful social media strategy that generates leads can look like.Please feel free to leave a comment or DM me with any questions or suggestions you may have! I sincerely hope this helps y’all!💡💡STRATEGY IN ACTIONAbout SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.Find “Chamblee By Eric” at the links below!► Instagram: TBD► YouTube: TBD► TikTok: TBD►► T I M E S T A M P S:(0:00) Intro(0:25) New Series! An Explanation of “Strategy in Action”(1:44) Introducing My New Project: Chamblee by Eric(2:22) Chamblee by Eric Part 1: All About Transparency(3:49) Chamblee by Eric Part 2: The Idea Behind the Strategy(7:40) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

This is for people who are new to social media, or haven’t quite gotten comfortable on it!The moral of the story here: Get comfortable! That is literally your first step. It’s not about how effective your strategy is, so much about how comfortable you are.Practically, I’d recommend 1) Spend 10 hours of time consuming content on the platform(s) you’re going to be on, and 2) posting 10 pieces of content on those platforms, trying your best, so you have an idea of how to improve it, how people engage (or not engage) with your content, and you can GET COMFORTABLE. (Thanks Gary Vee for the 10 hour + 10 pieces of content advice.)Hope you enjoy!►► T I M E S T A M P S:(0:00) Intro(1:43) Getting Comfortable on Social Media(5:15) Learning the Rules of Sensibility on Social Media(9:20) Spending the Time to Learn Each Platform(13:00) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]

The ceiling that most realtors place on themselves is posting “generic real estate” information, when they should be selecting a local niche angle for content that answers “YES” to the question “Can I be the best content creator in this space?”This can be posting about a very specific neighborhood/city and focusing all your efforts on being the premier source of content for that part of town, or talking about sustainable living in your city, or local sports, or anything else that you feel you can become THE BEST content creator for!Hope this helps. This one I feel very passionately about because MOST realtors can use this upgrade.►► T I M E S T A M P S:(0:00) Intro(0:43) What Most Realtors Do on Social Media(1:36) How to Improve Your Social Media Presence(2:58) Lifestyle vs. Generic Real Estate Content(4:40) Niche Information Posts: Putting It Into Practice(7:38) Final Thoughts on Effective Posting(8:07) Outro►► S T A Y   C O N N E C T E D :Instagram [ https://bit.ly/3f2hI34 ]TikTok [ https://bit.ly/2ULs1lv ]YouTube [ https://bit.ly/3zIC1KS ]Spotify [ https://spoti.fi/3zHpB6b ]Apple Podcast [ https://apple.co/385hft7 ]Also on Amazon Music, Stitcher, and more!Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]►► A B O U T Eric Talks Marketing P O D C A S T :The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.►► A B O U T Eric :My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!LOOKING TO HELP anyone who wants to level up their marketing strategy!LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.►► C O N T A C T Instagram DMs: https://bit.ly/3f2hI34Email: [email protected]