Show notes
Previously, the Epsilon Loyalty Index report explored how apparel and beauty brands performed against the main loyalty drivers.
So, how does a brand in the grocery sector perform on the loyalty drivers ?
In this episode, we will illustrate an example of a real grocery brand in Australia, and find out how it performs in comparison to other brands in the same sector.
We also examine the overall attitude of Australian consumer towards this brand, as well as the key areas grocery brands could explore to boost their customer's loyalty.
Show Notes:
2. Epsilon