Show notes
In today's episode of the Epsilon Loyalty Index, we take an example of a leading beauty brand in Australia, and explore how it performs against the most important loyalty drivers for this growing category.
We also explore the consumer attitudes towards this leading beauty brand versus others.
Listen to learn the key loyalty drivers for the beauty category according to Australian consumers, including their basic needs around value perception, quality and availability, as well as emerging priorities to drive future loyalty, such as brand participation.
Show Notes:
2. Epsilon