Previously we explored consumer loyalty insights from the apparel and beauty sector in Australia.

 Today, we take a look into how loyalty plays in our everyday essentials in the grocery sector. 

The Epsilon Loyalty Index study explains that the pandemic has increased price sensitivity in this sector. Australian consumers are also making healthier choices.

So, as a loyalty marketer, which are the key drivers that can be leveraged to influence attitude of the consumers in the grocery sector ?

Listen to learn more about the key insights from the grocery sector. 

Show Notes:

1. Epsilon Loyalty Index

2. Epsilon