Show notes
In today's episode, we share key consumer perceptions in the beauty category in Australia.
Since the pandemic, there has been a surge in demand from consumers for new products, such as eco-friendly skin care options, and that has beauty compelled brands to innovate, as well expand their ranges of products to cater to the wider needs of customers.
The Epsilon Loyalty Index highlights the key loyalty drivers that beauty brands can leverage to influence consumer attitudes and behavior.
Listen to learn the key loyalty drivers that make the greatest impact in the beauty category.
Show Notes:
2. Epsilon