Marketing expert and advertising consultant, Maria Genovesi, joins Empty Quester to discuss the enormous spending power of the 50+ demographic and the lagging branding efforts to reach them.

Empty Questers are parents who are crafting their next bold chapter after raising kids. Sure they miss their children but they are excited for this next life stage and all the opportunities it holds for them. Donna Korren launches the first Empty Quester podcast here to tell you what’s in store. Be sure to visit her website and blog emptyquester.com after tuning in.