The automotive industry is shifting from a physical-first testing mindset to a virtual-first engineering approach, driven by the massive rise in software-defined vehicle complexity. In this episode,, host Suresh Sivavarman sits down with Cedric Armand, Director of Virtualization at Ford Motor Company, to break down the industry's rapid evolution toward software virtualization and simulation. Cedric shares how virtual-first environments enable automotive engineers to run millions of automated ...
Jul 23
43 min
In the final episode of our Enterprise series, host Vasili Kutscherjavenko sits down with ETAS experts Wolfgang Neufeld and Rene Reuter to demystify the collaborative world of Purple Teaming. Following up on previous discussions regarding independent red and blue team dynamics, the group explores how bringing attackers and defenders together in active workshops eliminates the traditional "blaming approach" and accelerates an organization's actual threat detection capabilities. The trio also t...
Jun 23
38 min
As software deployment velocity continues to outpace physical hardware availability, relying strictly on traditional Hardware-in-the-Loop (HIL) setups is rapidly shifting from a core strategy to an operational bottleneck. In this episode, host Suresh Sivavarman sits down with Sangeeta Theru, Virtual Validation Platform Lead at Stellantis, to explore how the automotive industry is evolving from hardware-centric testing frameworks to software-first engineering environments. Sangeeta breaks down...
Jun 8
40 min
Developing software-defined vehicles (SDVs) requires a massive paradigm shift in how cloud infrastructure, virtualization, and artificial intelligence converge on the factory floor and in the cloud. In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they break down how the partnership between Microsoft and ETAS is redefining vehicle development cycles. Raj explores how cloud-native developer envir...
Mar 31
38 min
As generative AI (GenAI) shifts from traditional deterministic algorithms to complex probabilistic models, securing AI implementations across automotive systems presents entirely new engineering and cybersecurity challenges. In this episode, host Zane Pelletier sits down with Ivan Granero, Cybersecurity Specialist at Bosch, to explore the security implications of deploying GenAI within the automotive domain. Ivan breaks down the fundamental shifts in risk modeling, the threat of prompt ...
Jan 13
39 min
Unmanned Aerial Vehicles (UAVs) and connected embedded devices face an increasingly complex physical threat landscape where software protections alone are no longer enough to stop sophisticated hardware attacks. In this episode, host Zane Pelletier from ETAS is joined by Gabriel Gonzalez-Garcia, Director of Hardware Security at IOActive, for an in-depth exploration of drone security and hardware hacking. Gabriel breaks down how fault injection attacks, including voltage glitching and clock ma...
Dec 2, 2025
44 min
In this webinar recording, we highlight the critical role measurement and calibration play in developing automotive software functions for microcontrollers by exploring emerging trends and future advances in measurement and calibration technologies, and understanding their potential impact on the industry. You'll discover why precise measurement and calibration are essential for vehicle performance and efficiency, and learn about advanced measurement techniques and effective calibration...
Nov 19, 2025
47 min
As physical transportation networks integrate deeply with cloud connectivity and smart city infrastructure, securing autonomous vehicles requires looking far beyond the car itself to protect the broader ecosystem. In this episode, host Zane Pelletier sits down with cybersecurity expert Tiffany Rad to explore the evolving threat landscape surrounding transportation systems, critical infrastructure, and autonomous mobility. Tiffany breaks down key vulnerabilities in autonomous vehicle architect...
Nov 11, 2025
40 min
As the automotive industry shifts toward software-defined vehicles (SDVs), deep collaboration between silicon suppliers and software tool providers is critical to reducing development friction and accelerating time-to-market. In this episode, host Janak Patel, Technical Director at ETAS, sits down with Hugo Ochoa, Product Marketing Manager at Infineon Technologies. Together, they explore the strategic partnership between ETAS and Infineon, focusing on how co-innovating hardware and software p...
Sep 22, 2025
17 min
The automotive industry is undergoing a fundamental transformation as OEMs transition from traditional ECU integration toward developing and owning scalable, safe, and resilient software platforms in-house. In this episode, ETAS experts Subash Scindia and Nigel Tracey explore the strategic and technical shifts required for vehicle manufacturers to navigate this evolution. Subash and Nigel break down the critical role of software platform ownership, how OEMs are balancing speed-to-market with ...
Aug 18, 2025
35 min
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