Show notes
Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)About this episodeHow do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we’re talking about todayFollow Jo on Twitter and LinkedInGet lost in all the the awesome content on CopyhackersHire Boxcar to get Jo and team on your emailsSwipe Hiut's emails like Jo doesGet Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode. Find on your favorite podcast playerGet the full transcript of this episode🥳 Launch Giveaway 🥳Win prizes worth up to $2,000, just by sharing Email Swipes with people who'll enjoy it as much as you!Subscribe now, then prove it at nikkielbaz.com/giveaway.Prizes:A seat in Email Mastery 2024 ($2,000+ value)The Ecomm Playbook Bundle ($440 value) OR The SaaS Success Pack ($500 value)Rapid Fire Email Audit Library Pass ($97 value)
