Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget BreakthroughAbout this episodeLet's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1.  Plus, don't miss the surprise sequel to this email story! Takeaways(1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones. (3:48) Takeaway #3: Just do behavioral emails. The work is worth it. (4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email. (6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn’t getting in the way. (7:11) Takeaway #5: Don’t forget the Rule of One. Write to one person. Picture that one persona, and write to them. (8:10) Takeaway #6: Don’t underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer (9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you’re a cult brand, and make sure you include a CTA. (10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products Links from this episode:Take another look at the email we featured in Episode 1 Take a look at the surprise sequel abandoned cart emailGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode:Apple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player🥳 Launch Giveaway 🥳Win prizes worth up to $2,000, just by sharing Email Swipes with people who'll enjoy it as much as you!Subscribe now, then prove it at nikkielbaz.com/giveaway.Prizes:A seat in Email Mastery 2024 ($2,000+ value)The Ecomm Playbook Bundle ($440 value) OR The SaaS Success Pack ($500 value)Rapid Fire Email Audit Library Pass ($97 value) 

Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)About this episodeHow do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we’re talking about todayFollow Jo on ⁠Twitter⁠ and ⁠LinkedIn⁠Get lost in all the the awesome content on ⁠Copyhackers⁠Hire ⁠Boxcar⁠ to get Jo and team on your emailsSwipe ⁠Hiut's⁠ emails like Jo doesGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode. Find on your favorite podcast playerGet the full transcript of this episode🥳 Launch Giveaway 🥳Win prizes worth up to $2,000, just by sharing Email Swipes with people who'll enjoy it as much as you!Subscribe now, then prove it at nikkielbaz.com/giveaway.Prizes:A seat in Email Mastery 2024 ($2,000+ value)The Ecomm Playbook Bundle ($440 value) OR The SaaS Success Pack ($500 value)Rapid Fire Email Audit Library Pass ($97 value) 

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.Subscribe to Email Swipes and never miss another episode! 🥳 Launch Giveaway 🥳Win prizes worth up to $2,000, just by sharing Email Swipes with people who'll enjoy it as much as you!Subscribe now, then prove it at nikkielbaz.com/giveaway.Prizes:A seat in Email Mastery 2024 ($2,000+ value)The Ecomm Playbook Bundle ($440 value) OR The SaaS Success Pack ($500 value)Rapid Fire Email Audit Library Pass ($97 value)