Elevated Frequencies
Elevated Frequencies
Olivia Mancuso
You Don't Have to Be a DJ to Build a Label ft. PNK Records | EF EP 159
42 minutes Posted Jul 9, 2026 at 12:00 pm.
Introduction
Sponsor
Running a Non-DJ Label
From Sports to House Music
Discovering House at III Points
The PAWSA Set That Clicked
Starting an Anonymous Account
The Burner: Findom Bresky
Rebranding to The Panther
From Zero to One
Signing a 150-Follower Artist
Memes and Valentine's Cards
A Pink Show in New York
The First Party at Negroni
Stickers Everywhere
Book Yourself
Splitting the First Show
Just Do It Imperfectly
Underground vs. Expansion
Learning to Give Feedback
Dance Floor Experience Matters
Genres and Beatport
What Makes an Artist Signable
Only Managing Friends
The Slam Case Study
Slam's Night-and-Day Growth
Develop Sound, Not Resume
Create Your Own Box
Trends Priming 2027
House Music Goes Mainstream
Curating for a Feeling
How to Start Your Own Thing
Take Your Time Branding
Build Relationships First
Keeping House Music Alive
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Show notes

This episode is sponsored by Trackstack: the operating system built for music professionals who invest in each other. Trackstack Pro gives you access to a network of labels, curators, and artists where every connection you make is yours to keep. No algorithms, no platform holding your contacts hostage. Just real professional relationships that can turn into collaborations, bookings, and opportunities that can change the trajectory of your career.

Use code ELEVATED for 50% off Pro for 3 months at trackstack.app

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You don't have to make music to build a respected underground label. Olivia Mancuso sits down with Nick Alatriste, founder of PNK Records β€” the Miami minimal/tech house label that grew from an anonymous house-Twitter account into a label, event series, and management company.

Inside: finding his musical obsession at a six-hour PAWSA set at Club Space, signing artists nobody else would, and developing a sound instead of chasing big labels. Plus throwing your first party, Beatport genre boxes, and staying underground as you grow.

Essential for producers, DJs, and anyone building a brand in dance music.

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πŸ‘‰ Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth: https://greenroomnetwork.com/creator/OliviaMancuso
πŸ‘‰ Instagram: @oliviamancuso__
πŸ‘‰ Video Editor/Audio Engineer: James Fixx

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