This episode is sponsored by Trackstack: the operating system built for music professionals who invest in each other. Trackstack Pro gives you access to a network of labels, curators, and artists where every connection you make is yours to keep. No algorithms, no platform holding your contacts hostage. Just real professional relationships that can turn into collaborations, bookings, and opportunities that can change the trajectory of your career.

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How do festival lineups actually get built — and what really gets an artist booked, signed, and streamed? Host Olivia Mancuso sits down with Will Runzel, founder of artist management company Prodigy, who came up as a talent buyer and promoter before managing some of dance music's biggest acts.

Will breaks down how talent buyers really assemble festival lineups, how he booked now-headlining DJs like Zedd and DJ Snake for almost nothing early on, and how to spot a padded offer. They get into artist branding and vision, audience psychographics, owning a niche instead of chasing everyone, the unglamorous work ethic behind every breakout, and why every release is now an audiovisual project.

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Want personalized guidance on your music career? Book a one-on-one consultation with Olivia on GreenRoom where you can get tailored advice on branding, business strategy, and sustainable career growth

Instagram: oliviamancuso__

Video Editor/Audio Engineer: James Fixx