On this episode Philip talks about creating your marketing budget by reverse engineering the outcomes of marketing campaigns and the sales teams performance.

Episode 9 - Social WOM & Alumni Development

Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.

Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers. 

In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.