EdUp MarComm
EdUp MarComm
Philip Smith
Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast. Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers. In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
Episode 61 - Heidi Robbe - Chief Marketing Officer at Prescott College
On this episode Philip talks with Heidi Robbe about her career, what makes Prescott College different, faculty having personal brands, improving transparency and trust with students, the future of highered marketing, enrollment growth and much more!
Jun 7, 2024
13 min
Episode 60 - Lindsey Wilson - Chief Marketing Officer at Maricopa Community Colleges
Philip and Lindsey talk about Lindsey's career, Maricopa Community Colleges, accessible education for students, how to market to students correctly, 2 year degrees, better enrollment growth and much more!
May 24, 2024
14 min
Episode 59 - Joy McClure - Chief Admissions Officer at Tricoci University of Beauty Culture
On this episode Philip is joined by Joy McClure, Chief Admissions Officer at Tricoci University of Beauty Culture. They discussed Joy's role as Chief Admissions Officer, about Tricoci University, providing students with better opportunities, the changing higher education space, successful enrollment growth and much more!
May 17, 2024
12 min
Episode 58 - Bradford Sims - President of Capitol Technology University
On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!
May 10, 2024
25 min
Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of Aberdeen
On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!
May 3, 2024
25 min
Episode 56 - Jennifer Horton - Director of Marketing at William Woods University
On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!
Apr 19, 2024
22 min
Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho
On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!
Apr 12, 2024
9 min
Episode 54 - Jovitha Franklin - Director of Marketing & Communications at California State University Northridge, Tseng College
On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovitha's advice for truly effective higher ed marketing, getting enrollment growth right and much more!
Apr 5, 2024
13 min
Episode 53 - Jeff Selingo - Bestselling Author & Strategic Advisor
On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as special advisor to the president at Arizona State University, his upcoming book, his huge success on LinkedIn, his podcast FutureU and more.
Mar 22, 2024
7 min
Episode 52 - Allen Adamson - Branding Expert, Author & Co-Founder of Metaforce
On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship at NYU Stern. They discussed the modern challenges companies are facing when it comes to branding, what great branding looks like, how universities and colleges can create successful brands and branding strategies and much more.
Mar 15, 2024
17 min
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