When discussing ecosystems, often the conversation revolves around what your alliances can do for you.

Yet, the conversation is incomplete without discussing your responsibility in the ecosystem. If you want a thriving ecosystem, you need to ask yourself: How am I adding value to my alliances?

Today’s guest Jenni Flinders, VP and Channel Chief at VMWare, says a great way to add value is to analyze how you can help your alliances differentiate.

We covered a lot of ground today, including:

- Why you should target alliance differentiation

- Why simple questions provide powerful solutions

- How enablement holds an ecosystem together

To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

Email: [email protected]

Twitter: @chiprodgers

LinkedIn: linkedin.com/in/chiprodgers