It used to be all about vendors, but not anymore. Now it’s about collaboration between vendors and partners, with partners taking on new roles every day. On this episode, I got to interview <a href= "https://www.linkedin.com/in/ginabb/">Gina Batali-Brooks</a>, president of <a href= "https://www.linkedin.com/company/is-inspired-llc/about/"> Is Inspired</a>. What we talked about: <ul> <li style="font-weight: 400;">New channel technology promoting process orchestration</li> <li style="font-weight: 400;">2 ways Gina measures success</li> <li style="font-weight: 400;">Why simpfliciation is a competitive advantage</li> <li style="font-weight: 400;">Gina’s 3 best practices for promoting channel relationships</li> </ul> To hear this episode and many more like it, subscribe to Alliance Aces <a href= "https://podcasts.apple.com/us/podcast/alliance-aces/id1376113326"> here</a>.

84: Building a Channel Partner Ecosystem? Here’s Everything You Need to Know w/ Marc Palombo

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.