
Dmitrii Kustov is an entrepreneur and the Founder of Regex SEO, developing marketing campaigns for well-known companies like John Deere and Dignity Memorial. He graduated with dual degrees in Applied Mathematics, and Linguistics & Translatology from Russia. Currently, as Internet Marketing Director for Regex SEO, he is helping businesses and entrepreneurs grow their presence online. Due to his experience and background, he has been able to share hands-on knowledge about Internet marketing (SEO, paid advertising, social media, content marketing, etc), statistical analytics, web development, and entrepreneurship.
On this episode, Dmitrii and I discuss his emphasis on UX and design, how that emphasis increases brand visibility, strategies to increase SEO rankings, and much more.
Dec 12, 2023
37 min

Chris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working, what’s not, and what’s coming next.
Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience.
In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.
On this episode, Mercer and I discuss Measurement Marketing Academy, how to keep up with the growing number of marketing channels, speed reading, and much more.
Sign up for a free membership of Measurement Marketing's Measurement Toolbox where you can get a suite of premium tools created and curated by the Measurement Marketing team. Visit https://measurementmarketing.io/debutify for your free membership today.
Dec 7, 2023
48 min

Trudy MacNabb is the Co-Founder of Design Packs, a quick and easy way to customize your Shopify store and add new modules directly to your current theme. Design Packs is built by a nimble women-led team who have been working in the Shopify space since 2014. They have a strong desire to create awesome products for merchants that are both easy to use and add a ton of value to stores.
Trudy is also the Co-Founder of Up at Five, a digital studio focused on data-driven web applications. She has been running Up at Five for over five years and has worked with clients such as WWF, Canada Learning Code, Jenny Bird, and more. Having been a mainframe developer, she has a deep knowledge of both front-end and back-end development.
On this episode, Trudy and I discuss app development, theme development, the differences between the two, and much more.
Dec 5, 2023
30 min

Julia Nesterets is the CEO and Co-Founder of JetOctopus, a SaaS-based crawler and log file analyzer. Julia has a deep understanding of the unique challenges that large eCommerce companies face with SEO. She's proven her insights and strategies to be invaluable in enhancing her client's online presence and search engine rankings.
On this episode, Julia and I discuss crawling and log line analysis, the gamification of SEO analysis, branding a SaaS company, and much more.
Nov 30, 2023
38 min

Alina Vlaic is the Founder of AZ Rank, an agency that helps sellers on eCommerce platforms, including Amazon, Etsy, Walmart, eBay, and Shopify, successfully launch their products and crush their sales by top-ranking their products. They have launched and scaled revenues for 4000+ products on Amazon (USA, Europe, and Canada) and 500+ products on Walmart, Etsy, and eBay with a 98.7% success rate. She started AZ Rank to help Amazon sellers at every stage of their business with customized ranking, launching services, and more, to boost their chances of success.
Alina is also the Co-Founder of PressX, which lets brand owners leverage press articles to launch and rank products on Amazon and other eCommerce platforms.
On this episode, Alina and I discuss the most valuable type of press, how to grow a brand on and off Amazon, how to launch a product in 2023, and much more.
Nov 28, 2023
27 min

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.
Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA a national provider of commercial landscape services.
On this episode, Bryan and I discuss the ins and outs of GreenPal, how he built a trustworthy brand, how he was able to scale, and much more.
Nov 23, 2023
30 min

Ayo Disu is the Co-Founder of Octillion Capital Partners, a value-driven digital native consumer brand platform acquiring, operating, and growing an ecosystem of inclusive and sustainable brands in the health, beauty and food and beverage industries. In his capacity as co-founder of Octillion, Ayo serves through a determined concentration on a clear acquisition process, inclusive governance, improving processes, and steering the growth of all areas of the business. He is considered a servant leader who keeps people at the heart of the organization and believes that diverse people and products are key drivers of business performance.
On this episode, Ayo and I discuss the importance of transparency, Octillion's acquisition criteria, how they prevent homogenization, and much more.
Nov 21, 2023
30 min

Yash Chavan is the Founder of SARAL, the simplest and fastest way for brands to get started with influencer marketing. With SARAL, brands can find, manage, and monetize their "direct-to-creator" influencer relationships. In the last two years, Yash has been able to reduce acquisition costs by 500% and SARAL has retained higher quality customers who kept buying again. They have scaled influencer programs to over 300 influencers and generated hundreds of thousands of dollars in net new revenue for clients.
On this episode, Yash and I discuss influencer marketing vs. social media ads, what makes a bankable influencer, some of the obstacles to influencer marketing, and much more.
Nov 16, 2023
35 min

David Perry is the CEO and Co-Founder of Carro, the largest collaborative commerce platform and cross-store sales channel connecting Shopify to all of eCommerce. He was one of the first video game developers in Northern Ireland, and ended up programming the game Earthworm Jim which became a television show, toy line, and all around cult hit. David was also on the advisory board of the Game Developer's Conference for 10 years and knows the video game industry inside out.
On this episode, David and I discuss how his experience in the video game industry influenced his pivot to the eCommerce space, how brands, influencers, and celebrities can grow their online stores, and much more.
Nov 14, 2023
37 min

Will Ford is the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to launch successful Kickstarter and Indiegogo campaigns without all the headaches. Since July 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and a Certified Expert on Indiegogo and has helped thousands of entrepreneurs worldwide make their dreams a reality.
On this episode, Will and I discuss how to prepare products for launch, what makes a worthwhile product launch, the importance of setting realistic goals, and much more.
Nov 9, 2023
44 min
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