https://apps.shopify.com/dovetale Here's $20 off of your first order of ZBiotics, the 1st bioengineered probiotic for great mornings after drinking. https://fbuy.io/s/itjV6hXo1

This week we share a conversation with Founder & CEO of Omniconvert and CVO Academy. Valentin provides significant insight into the why conversion rate should not be your only KPI and why Customer Lifetime Value should be more important. Conversion and retention are key areas for any eComemrce entrepreneur and agency. Check out Omniconvert: omniconvert.com AND CVO Academy: https://academy.omniconvert.com/courses/cvo-course or follow Valentin on LinkedIn for his business insights: https://www.linkedin.com/in/valentinradu/

Daria and Bel on another site takedown episode. This week the random generator selected Rent The Runway, and I think it's fair to say that we were both very impressed! This is eCommerce done right, and you'll be able to pick up some fascinating tips and insights that will help you make your store even better.

Thank you eComm Standup listeners! We had some great questions from our listeners for this week's Q&A. Join us as we discover what people really want to know about eCommerce andgetting started as an eCommerce entrepreneur.

Direct mail for eCommerce? Yes! We're seeing a resurgence of online only brands using traditional marketing tactics to increase website traffic. Direct mail, billboards, radio and television: all can be used effectively to increase traffic and new customers! The rising cost of online advertising and the cost of new customer acquisition means that you have to think outside of the box and that means exploring ALL options for marketing.

TVP's fractional CMO Anthony Berardo is here to talk us through the importance of having an omnichannel strategy, how to utilize Amazon as a customer aquisition channel, and the importance of holistic marketing. Strategy, execution and profitability. How does your marketing strategy shape up in these three areas?

eCommerce success in 2022 - bridge the gap between brick & mortar and online. Many eCommerce brands showed phenomenal growth during 2020/21. With increased cost of customer acquisition and changing customer shopping behavior, many brands are having to invest in physical retail locations to stay on top of the game. Today we look at how you can bridge the gap between online and IRL, and help improve your bottom line!

Ever wondered if you can do more with your email marketing? Is there a new way to approach email marketing that doesn't just focus on the quick sale? Today we talk to Yuval Ackerman about ethical email marketing and copywriting. Yuval shares her insights into what a consent driven, ethical marketing campaign could look like and we talk about the value of putting the customer at the center of the conversation to really add value to the entire process.

Kathleen Booth SVP of Marketing at tradeswell joins us today to talk analytics! One of the biggest challenges for eCommerce store is taking data from different platforms and combining it into one single source of truth. Today we chat with Kathleen about how important data is for store owners and how to de-silo your data to make a real impact and deliver actionable insights. Key Call out at Minute 19 of the podcast - trust us, this is going to change the way you think about eComm data forever!

The World's Best Buyer Persona should be on the reading list for EVERY eCommerce store entrepreneur and marketer! Talking to Stormie Adnrews, author and expert online marketer about the importance of buyer personas and how they affect every aspect of your online store. Done right, a good buyer persona can and will have a massive impact on your conversion rate, and bottom line.