In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.