The Brand Podcast
The Brand Podcast
Liran Hirschkorn
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Frequently Return Badge and Amazon Updates
This Amazon Seller news update from February 2026 details critical shifts in the e-commerce landscape, starting with a new "Frequently Returned Item" badge designed to warn shoppers about problematic listings. The report highlights severe KYC verification issues causing payment freezes for UK sellers and introduces a controversial "Buy for Me" AI feature that lists external retail inventory on Amazon without owner consent. Additionally, the platform has launched a QuickBooks integration for financial tracking and achieved record-breaking Prime delivery speeds through new initiatives like ultra-fast bike couriers. Sellers are also encouraged to utilize updated holiday settings for FBM and explore TikTok Shop to combat losing market share to multi-channel competitors. These updates collectively emphasize the need for proactive account management and adaptation to increasingly automated retail technologies.Grow you sales on Amazon & Tiktok Sponsored by ⁠Incrementumdigital.com
Feb 6
15 min
Amazon Marketplace Strategy and Policy Report January 2026
The provided report details several critical updates and strategic shifts facing Amazon sellers in early 2026. Amazon has introduced integrated accounting tools through QuickBooks and established stricter review policies that decouple feedback for functionally different product variations. Additionally, new standardized return procedures and USPS tracking restrictions aim to streamline logistics while potentially increasing operational costs. The text emphasizes a growing necessity for multi-channel expansion, highlighting platforms like TikTok Shop as essential safeguards against the risks of selling exclusively on Amazon. Finally, the sources offer practical advice for navigating weather-related shipping delays and evolving fee structures.Grow you sales on Amazon & Tiktok Sponsored by Incrementumdigital.com
Jan 29
16 min
Amazon Unboxed 2025 Recap: What Every Brand Needs to Know
In this in-depth update, Liran Hirschkorn and Mansour Norouzi from Incrementum Digital break down all the major announcements from Amazon Unboxed 2025 — even if you didn’t make it to Nashville. From the unified DSP + Sponsored Ads console to AI-powered campaign creation, Share of Voice reservations, and streaming TV ad tools, this is a must-watch for any brand serious about dominating Amazon Ads.Request a free custom growth plan for your brand here https://forms.incrementumdigital.com/t/13Ub6E8fxpus?referral_source=podcast
Nov 19, 2025
37 min
Inside Amazon Accelerate: Key Highlights and Future Implications for Sellers
Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller assistants, enhanced listing creation, new advertising tools, proactive account health features, product opportunity explorer improvements, and more. This episode also discusses new tools for launching and scaling products faster, including boosted visibility for new listings, Amazon Vine enhancements, and AI-driven custom clearance. Additionally, find out how Amazon is aiding sellers with efficiency and cost reduction through innovative tools such as custom analytics, customer journey analytics, and profit analytics. Don’t miss insights on groundbreaking features like the end of inventory co-mingling, enhanced multi-channel fulfillment, and FBA regional launches. All these changes aim to improve the selling experience on Amazon, making it crucial to stay updated. Tune in to learn how to optimize your business with these exciting new features.Visit incrementumdigital.com to grow your business on Amazon/Walmart/Tiktok
Oct 10, 2025
42 min
How Discipline is Killing Your Business feat. Craig Ballantyne
In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com.Together, they explore why success doesn’t have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more.Tune in for powerful mindset shifts and practical takeaways you can apply today.
Mar 26, 2025
35 min
2024 Amazon Changes Every Seller Should Know
Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Dec 24, 2024
32 min
Maximize Profit for Black Friday Cyber Monday (Webinar Recording)
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Nov 19, 2024
58 min
Amazon's 3Q earnings and what it means for you
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Oct 31, 2024
10 min
Amazon Accelerate Conference Highlights and recap
A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries. Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
Sep 24, 2024
11 min
Breaking Down Amazon Accelerate 2024: What Sellers Need to Know
In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial updates that could shape your strategy for 2024 and beyond!
Sep 23, 2024
14 min
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