Show notes
Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond. Hit PLAY to hear: How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 The £50k loan + Facebook ads decision that triggered explosive growth Why Luke believes most brands should run their ads in-house (not with agencies) The creative testing strategy behind ad accounts running thousands of ads How Valentte gets 80% of orders from returning customers 🔁 Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖 Key timestamps to dive straight in: [05:48] Breaking Business Growth Limits [07:54] "Scaling: A Personal Business Choice" [10:36] "Challenges in Scaling Growth" [14:31] Reducing Complexity in Manufacturing [19:16] In-House Creative: Key to Ads [20:17] "Ad Strategy Requires Scale" [23:34] "Embracing Iteration and Letting Go" [26:45] Listen to Luke’s Top Tips! Full episode notes here: https://ecmp.info/588---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
