eCommerce MasterPlan
eCommerce MasterPlan
Chloë Thomas
What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
38 minutes Posted Jan 19, 2026 at 12:15 am.
] GEO-Focused Retail Search Strategy [08:58] "Focus on Brand, Not Algorithms" [11:08] "Focus Content Where Value Exists" [14:48] Cohesive Content Strategy Focus [18:48] "Trust and Quality Over Quantity" [22:50] Preparing for Agentic AI Integration [23:57] SEO, Accessibility, and AI Efficiency [29:04] "eCommerce Success Through Clicks" [30:49] Listen to Miracle’s Top Tips!  Full episode notes here: https://ecmp.info/578---
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Show notes
Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.  In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence.  Hit PLAY to hear: Why good SEO still wins in an AI-search world 🤖 What GEO really means for eCommerce (and what you can ignore) How AI search is changing clicks, traffic, and conversion rates 📉📈 Where eCommerce brands should focus in 2026 to drive growth Why brand trust matters more than keywords than ever before ⭐ WWYD: the smartest move if leadership is pushing for “AI everything”  Key timestamps to dive straight in: [05:59] GEO-Focused Retail Search Strategy [08:58] "Focus on Brand, Not Algorithms" [11:08] "Focus Content Where Value Exists" [14:48] Cohesive Content Strategy Focus [18:48] "Trust and Quality Over Quantity" [22:50] Preparing for Agentic AI Integration [23:57] SEO, Accessibility, and AI Efficiency [29:04] "eCommerce Success Through Clicks" [30:49] Listen to Miracle’s Top Tips!  Full episode notes here: https://ecmp.info/578---
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