Show notes
Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales. In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away. Hit PLAY to hear: 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch. 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers. 💸 The payment change that saved the business over £20,000 in fees. 🛍️ Why customer service became Caleb’s secret weapon for growth. 🤖 How he’s using AI (the right way) to cut workload without hurting CX. 🌍 The big expansion plans taking Cards2Cash across Europe next. Key timestamps to dive straight in: [03:37] Building a Website's Challenges [07:43] Exceptional Customer Service Priority [10:48] Gift Card Trading Trends [15:11] Ensuring Effective AI Support [17:56] Overcoming Payment Provider Challenges [19:42] Global Expansion: Ireland to Germany [20:24] Listen to Caleb’s Top Tips! Full episode notes here: https://ecmp.info/575 ---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
