Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.We're talking about <ul><li class="tdfocus-1665154570678">slow startup launches, </li><li class="tdfocus-1665154570678">customer research, </li><li class="tdfocus-1665154570678">accelerating the growth plans, </li><li class="tdfocus-1665154570678">wholesaling.</li></ul> Get all the links and resources we mention at <a href="https://ecommercemasterplan.com/podcast/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">eCommerceMasterPlan.com</a> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!