Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscriptions via their Shopify store. Founded in 2007 they now do £ 12 million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.We're discussing how he got the business there, plus lots of founder tips, marketing tips, and sustainable packaging advice.Get all the links and resources we mention at <a href="https://ecommercemasterplan.com/podcast/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">eCommerceMasterPlan.com</a> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!