We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.Get all the links and resources we mention at <a href="https://ecommercemasterplan.com/podcast/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">eCommerceMasterPlan.com</a>Hear our first 3 interviews with Simon here:<ul><li><a href="https://ecommercemasterplan.com/uxb-skincare-before-podcast/" rel="noopener noreferrer" target="_blank">255</a></li><li><a href="https://ecommercemasterplan.com/uxb-skincare-podcast-2/" rel="noopener noreferrer" target="_blank">273</a></li><li><a href="https://ecommercemasterplan.com/uxb-skincare-podcast-3/" rel="noopener noreferrer" target="_blank">288</a></li></ul> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!