Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require replacement batteries, and it's become much harder to send these items through the post. We discuss how understanding the market in which they're operating has enabled them to maximise the profits from their cash cow business. We also discuss their Magento site, and why they stopped selling on eBay.Find out more at <a href="https://eCommerceMasterPlan.com" rel="noopener noreferrer" target="_blank">https://eCommerceMasterPlan.com</a>Check out Brightpearl <a href="https://ecmp.info/brightpearl" rel="noopener noreferrer" target="_blank">https://ecmp.info/brightpearl</a> This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Road ID's Edward Wimmer: lessons from 20 years in eCommerce, all about the customer

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!