Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras.

After 18 months of planning, they launched just one month ago and are already seeing repeat customers!

We talk through the keys to their successful launch, inc

• branding,
• marketing,
• events.
• Plus the awesome pre-live testing they did to make sure their idea was a great one.

It's all about the buying experience.

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