Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-paid-for Facebook Page post! And he's a master of content your customers will love.<br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!