Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he has recently stepped back into the shoes of the eCommerce business owner having purchased AllergyBestBuys.co.uk, a Mail Order eCommerce Business providing products that help allergy sufferers all over the world. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify &amp; Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you&#39;re sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!