eCommerce Growth Show
eCommerce Growth Show
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Guido Jansen: How holiday sales will be different in 2020
Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company. Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures. Main topics: - Things that might be different about Black Friday / Cyber Monday 2020 - Strategies & tactics for retailers to make the most of it All episodes: eCommerce Growth Show Episode notes: How holiday sales will be different in 2020 Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Oct 11, 2020
1 hr 3 min
Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent
Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies. Main topics: When to go against conversion rateHow and where to leverage zero-party data for long consideration time user journeysUsing the voice of customer research to find great value propositions that actually mean something All episodes: eCommerce Growth Show Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Sep 11, 2020
1 hr 2 min
Soma Toth:  What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it
Soma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth. Main Topics: Differences between email, SMS & MessengerMessenger marketing tactics from high-growth DTC brandsStep-by-step guide to achieve 100x+ ROI All episodes: eCommerce Growth Show Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Aug 31, 2020
40 min
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