In this episode, we have Osama and Pinky, the co founders of Fashion HQ. Osama is an experienced entrepreneur with two well running eCommerce businesses. And Pinky is a very well-known influencer with a solid portfolio of working with the leading brands of the country. Together they founded Fashion HQ,  fashion eCommerce marketplace that hosts 30+ lifestyle brands. They have constantly been winning hearts of fashion enthusiast customers who tend to to look out to buy everything at a single place. In this episode, we will learn how Osama and Pinky have been doing that while skyrocketing their growth.

Top 3 value drops:

1. For fashion eCommerce, there are three best ways to raise brand awareness:

• Firstly, through effective and selective influencer marketing
• Secondly, through social media promotions
• And thirdly, through effective networking with people

2. People will trust your eCommerce brand only if you’re transparent with them. This can be done by providing the best customer support alongside ensuring the best quality product. At the end of the day, the quality of customer experience will decide how long they will stay with your brand.

3. For eCommerce marketplaces, bringing as many vendors as possible under your brand might lure into degrading the service quality. Don’t fall pawn to such an enticing trap. Rather, decide on how much load your business can take based on your labour, tech and time capacity. Then decide, whether the brand image of your shortlisted vendors match to the brand image of your eCommerce. Choose your vendors accordingly.

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Fashion HQ website: https://fashionhq.com.bd/