Episode 10: Leading entrepreneur shares her approach to fashion eCommerce and social commerce growth from eCommerce Growth

Episode 10: Leading entrepreneur shares her approach to fashion eCommerce and social commerce growth

18 minutes Posted Jan 19, 2022 at 8:00 am.

1:15 We introduce Fahmida Islam, the owner and creative director of La Mode and the star of today’s episode to our audience.

2:17 Fahmida tells us about her incentive behind starting La Mode back in 2012. 

6:55 We come to know about Fahmida’s reason behind pursuing her business online besides offline outlets. 

8:09 Fahmida divulges the marketing secret that made it possible to win her audience with eCommerce and social commerce. 

11:17 Fahmida shares how she made the practice of giving discounts a ritual of expressing gratitude to her audience. 

14:20 Fahmida gives her two cents about the buyer’s persona and the importance of knowing it to increase brand loyalty and build better customer relationships. At the same time, she tells how new brands are being able to compete with age-old brands in terms of business strategies. 

16:08 Fahmida shares how she leveraged multi-channel sales and social media interaction in building customer trust. 

17:00 Fahmida gives us an idea about her future plans with La Mode.

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