Monoshita may be the only entrepreneur in Bangladesh who grew her business talking about one of the most unspoken subjects in brown societies, which is female intimate wear and lingerie. Till her 20s, she only talked about the problems that every south Asian girl face with wearing intimate wears made of western standards. But things took a massive turn when she figured out a solution to all these pesky issues. Knowing that no one had been working to make lingerie fit for SA female body structure and how detrimental wearing the wrong intimate wear can be for health, Monoshita started Shape that not only offered lingerie of the right size but also talked about various other taboos which otherwise, wouldn’t be spoken of.                                                             

In this podcast, Monoshita shares the secret to Shape’s success alongside the brand values and marketing tactics that helped it in becoming a positively unorthodox brand.                                                           

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