In this episode, I talked with dynamic founders Nahiyan, Ali & Fahim. They founded Gorur Ghash, a company with a strange name and a passion to shake up street fashion! With a zeal to connect through humor and relatability, Gorur Ghash has garnered 150k followers on social media and 5x growth in sales from 2018-2021. Going forward, the Ghash aims to conquer the hearts of people throughout Bangladesh and beyond.

Listen to the podcast to know how they grew their e-commerce store from nothing! 

Summary

• They identified their narrow target group.
• They instilled their unique selling proposition.
• They found a channel to reach their target group.

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