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In this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca. Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water—an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy b...

In this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task. We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the int...

In part one of our chat with the astute Tyson Drake, we're delving into the intricacies of venture capital from a perspective that's not solely fixated on funding. Tyson takes us through Project Day’s selective investment process, highlighting the much-sought-after expertise and guidance they provide at various stages of a company's growth, from seed to Series A. We'll also peel back the layers of Tyson’s innovative scorecard framework—an amalgamation of his rich experience in business intell...

In this episode of EcomGold, we peel back the curtains to reveal the intriguing journey of Phil Hadfield, the entrepreneur behind a successful watch, display, and storage unit. Originally launched on Amazon, Phil's business exceeded expectations, selling out their initial order of 500 units in a swift three weeks. In a candid chat with Finn, Phil delves into the opportunities, challenges, and strategies that colour his entrepreneurial experience - from expanding into the D to C arena, respond...

Today, we're fortunate enough to be in conversation with Rob, a seasoned attorney with wide-ranging expertise, particularly in the e-commerce sector and consumer law. He's worked in major law firms defending consumer class action cases and now plays a freelance role dealing with aspects such as ADA compliance, subscription terms, and conditions. Our aim today is to delve into the intricate workings of law in e-commerce, understanding how to promote change, and the repercussions of these laws...

[00:00:00] Startup process, product innovation, strategic aims. [00:04:05] Launched coffee business, impacted by COVID, started Grow Gros. [00:08:22] Service paid to formulate and prove model. [00:12:21] Struggled to align elements for perfect branding. [00:14:52] Joined role pre pandemic, involvement in investment. [00:25:00] Sampling product with kids and co-founders. [00:25:55] First samples were poor, despite clear instructions. [00:33:46] Quick launch, then slow progress with projects. [...

In today's episode we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories thr...

[00:02:20] Rob and I met, clicked, and started working together. [00:05:46] Entrepreneur struggled, then learned coding, excelled. [00:09:06] Interesting take on leveraging Shopify's technology. [00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images. [00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields. [00:19:02] Clea...

In today's episode, we have a special guest, John Allen, who will be sharing his incredible journey of using entrepreneurship to make a difference in the world. John believed that building a successful brand and growing his business would enable him to have a greater impact on causes close to his heart. Despite criticism of for-profit businesses, John's nonprofit partners supported his for-profit model, recognising that the ability to reinvest and grow the business would ultimately lead to a ...