Ecommerce FM
Ecommerce FM
Rob Kerry
Talking about Ecommerce, SEO and Digital Marketing challenges facing businesses that sell online. Actionable advice for Ecommerce websites.
Social Media for Ecommerce
Can a TikTok video and a few Tweets really help your Ecommerce business? We talk about how Social Media can drive revenue and increased brand awareness.
Nov 17, 2020
22 min
Don’t Let Affiliates Walk All Over You
Is affiliate revenue too good to be true? We cover some of the reasons why your ecommerce store's affiliates, could cause more harm than good.
Nov 4, 2020
15 min
Free & Paid SEO Tools for Ecommerce
Which SEO tools are worth considering, to help improve your Ecommerce website's rankings in Google? We look at the free and paid options.
Sep 4, 2020
17 min
Blogging for Ecommerce Sites
Should your Ecommerce store have a blog? What should you talk about? How can it drive sales? We talk about how blogging can turn into increased revenue for Ecommerce brands.
Sep 2, 2020
23 min
Expired Domains & Drop Catching
Learn what Drop Catching is, how to register a domain that's expiring, the SEO value of an Expired Domain and what the best domain auction websites are.
Aug 28, 2020
16 min
Structured Data & Featured Snippets
What's better than #1 on Google? Being the Featured Snippet at #0 of Google! We talk about how to win this coveted top spot.
Aug 19, 2020
11 min
SEO for PDF files and any other formats
How can PDF files (such as manuals, brochures and catalogues) rank in Google? Should you try to rank them in Google at all? This week we talk about all things non-HTML.
Aug 6, 2020
15 min
Seasonal & Sales Ecommerce Pages
Should Black Friday and one-off sales pages live forever? Can Christmas and seasonal pages be evergreen? Matt and Rob discuss the Ecommerce dilemma of temporary pages.
Jul 30, 2020
10 min
Building the Perfect Product Page
What makes the perfect PDP (Product Page) for SEO and for the user? What should it include? How should you handle Out of Stock items?
Jul 15, 2020
23 min
The History & Future of Fashion Ecommerce
The future and history of fashion ecommerce. We welcome our special guest, Miriam Lahage, who was the CEO of Figleaves.com and VP at eBay.
Jul 8, 2020
14 min
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