Who hasn’t had a rough morning after a late night out? Sisun Lee, founder and CEO of More Labs, decided to do something about it with a drink that helps ease your hangover. And it’s backed by science, rigorously tested in the lab and among consumers in person and online, with plenty of feedback gathered to perfect the product.

Along the way they went viral and More Labs went from 0 to $1 million in sales in their first few months

But soon they discovered that their product wasn’t what they thought it was… and their ideal target market was actually completely different.

Sisun explains how this has changed their business and how they’re using these new insights to take things to the next level.

Tune in to discover…

• The surprising things customers can tell you – that you might not want to hear
• Why they used Indiegogo for their crowd funding campaign
• The elements of marketing that are most important to increase sales
• The #1 ecommerce principle you must understand to build a sustainable business
• And more