When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution. The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for ...