Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Inside Beardbrand's Expansion Plan
32 minutes Posted May 8, 2026 at 1:00 pm.
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We've hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We've made mistakes. The beard care space has dried up. We've moved from a blue ocean of growth and opportunity to a red ocean of fierce competition. If Beardbrand grows, a competitor loses, and vice versa. In this episode, I'll depart from my typical interview format and share our plans for moving Beardbrand forward. My goal is to help other merchants in similar ci...