Ray Reddy is a two-time mobile commerce entrepreneur, a Google veteran, and, now, the head of Shopify POS, the company's in-store platform. He says the future of retail is location-agnostic, where shoppers can easily move from online to brick-and-mortar without losing account details, order history, and shipping info. That, he says, is the path of Shopify POS. In this episode, he addresses Shopify's physical-store penetration, the needs of modern shoppers, backend complexities, and more. F...