An ecommerce company is a collection of platforms, apps, and service providers. That&apos;s certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand&apos;s growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we&apos;ve made (good and bad) can help other merchants.

Kuru, a DTC Shoe Brand, Solves a Pain

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.