Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue.The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summerThe simple reframing trick that makes your existing product feel brand newHow to turn product curation into a marketing strategyA genius PR example that shows how to position literally any product for a season it was never meant forWhat your data from last summer can tell you about when and how often to show upHow to create real urgency without running a discountThe loyalty program move that gets your best customers back in your store fast_______Full Episode Show Noteshttp://ecommercebadassery.com/378 _______Learn With MeWork with Me https://ecommercebadassery.com/ecommerce-help/https://ecommercebadassery.com/email-marketing/ Courses & Membershiphttps://ecommercebadassery.com/membershiphttps://ecommercebadassery.com/programs _______ Let's ConnectWebsite: http://ecommercebadassery.comInstagram: http://instagram.com/ecommercebadasseryMembership: http://ecommercebadassery.com/membership _______ Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683