Most online stores are convenient. Fast. Functional. And... kind of boring.According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting." That's a problem if you're trying to build a brand people actually want to come back to.This week I'm breaking down exactly how to close that gap. We're talking about recreating the in-person shopping experience online, from the discovery moments that keep customers browsing to the surprise-and-delight strategies that turn one-time buyers into loyal fans. If your store feels more like a catalog than a boutique, this one's for you.Why 76% of shoppers say online shopping is missing something (and what that something actually is)The "discovery moment" strategy that makes shoppers feel like they stumbled on something specialHow to reduce overwhelm without reducing your product selectionWhy video is no longer optional if you want to recreate the in-store experience onlineSimple surprise-and-delight moves that cost almost nothing but build serious loyaltyHow to use customer data for personalization without being creepy about it_______Full Episode Show Noteshttp://ecommercebadassery.com/376 _______Learn With MeWork with Me https://ecommercebadassery.com/ecommerce-help/https://ecommercebadassery.com/email-marketing/ Courses & Membershiphttps://ecommercebadassery.com/membershiphttps://ecommercebadassery.com/programs _______ Let's ConnectWebsite: http://ecommercebadassery.comInstagram: http://instagram.com/ecommercebadasseryMembership: http://ecommercebadassery.com/membership _______ Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683